The overarching belief that powers this newsletter (besides, you know electricity and microchips) is that organizations (clients and such) are outsourcing more jobs to the freelance workforce. While that means they are looking to work with an army of freelancers, they don’t necessarily want to manage that relationship.
Managing some freelancers just adds more complication to their jobs, they’d be better off figuring out a way to hire all of those people full-time. What they instead want to do is minimize the people from outside with whom they have to work.
They want to find agencies or individuals who aim as hubs. This concept is not necessarily earth-shattering. This concept of offloading skills and expertise (and people power) to external forces is what drives the billion-dollar agency industry.
But agencies are not immune to the same workforce pressures as their clients and can also find themselves working more with freelancers so not to expose themselves to staffing risks as well.
Also, clients are increasingly looking to individuals (with no agency or an unorthodox agency structure) to help them solve those problems.
These are the hubs, that then need to find the spokes to help them accomplish whatever remit the client gives them. Those are incredibly valuable people to know in this climate.
So what does it mean?
If you’re a freelancer – you obviously should let the agencies who matter in your world know that you’re always open for opportunities.
But you should also find hubs and offer to be their spokes. Jobs may not come immediately or even for a long time, but they will come. And if you find a couple of hubs, you may be able to focus on the work and leave the business prospecting to someone else.
Finally, attempt to be a hub yourself. This means connecting with people who will not be driving you work, but could potentially be drafted to help complete a larger client request.